Latitude59 pitch competition winner Flowstep to fill the pre-seed round of €755 000

2 November, 2023

We’re happy to celebrate that Flowstep, one of three Latitude59 2023 pitch competition winners, has closed their pre.seed round of €755 000, put together by, EstBAN syndicate, Specialist VC and other investors. 

Flowstep is a UX copilot that helps you design better products, 10x faster. Born from a library of top designs and driven by a desire to bridge the gap from imagination to reality, Flowstep has closed an oversubscribed pre-seed funding round of €755,000.

Within a few months of its MVP debut, Flowstep rallied more than 10,000 designers across the globe with €0 marketing spend. Users hail from names like Meta, Nubank, Paramount+, Spotify, and DoorDash.

As Matt Clannachan, CEO and Co-Founder of Flowstep, puts it:

Any creative process starts with imagination. The difficult part is turning it into something material. To achieve that today, designers have to adapt to the tools at their disposal, rather than the tools adapting to them. This creates incredible friction in the product design process. We’re building something radically better and more advanced than anything seen before. And we can’t wait to share it with the world.

The founding team of 4 nationalities (🇪🇪 🇺🇦 🇫🇮 🇬🇧) have built and designed products used by over 100M people worldwide. Svyat Polishchuk is a former Design Lead at Bolt. He is one of the creators behind the successful Bolt Drive service, as well as designing the UX for scooter rentals in over 250 cities. CTO Kaarel Roben is a self-taught coder, previously having built financial tech products from 0 to nearly $1bn in investments. Sami Nieminen, AI Lead, developed a deep learning classifier model that beat the best research literature model, and has an MSc (Honours) in Human-Computer Interaction from the top research program in Europe from 2020Matt Clannachan, CEO, personally experienced the pain points while working as a VP of Product in fintech.

Leading the investment round is Tera Ventures (GrabCAD, Monese, Jobbatical), along with EstBAN syndicate (led by Mait Sooaru and Martin Goroško), Specialist VC (Bolt, Veriff, Starship), Elias Aalto – Co-Founder and former Head of UX at Wolt ($8bn exit to Doordash), and other notable names.

Here’s what their investors had to say:

Flowstep is making design as fast and effortless as we always wished it could be, and that’s not just good for designers—that’s good for anyone building anything in the digital space, and for the users of these products as well. These amazing founders identified a glaring pain point in UX and have the diverse skill set to actually solve it. That’s why we’re not just investing to capture this massive market opportunity; we’re supporting a team capable of redefining the industry.
– Andrus Oks, Founding Partner, Tera Ventures

Flowstep is investing all the funding back into product development, with a core focus on community-led growth.

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See the full press release here.