Finnish API platform company eMabler gets backing from Sofokus Ventures and Nidoco AB to simplify and streamline fragmented electric vehicle charging ecosystems. The startup took part in the first batch of EstBAN and FiBAN’s New Nordic Leads investment readiness program.
Helsinki-based eMobility API platform eMabler has raised €630,000 in funding from several angel investors, Sofokus Ventures, Nidoco AB, and Business Finland. The funding will be used to continue developing and commercializing its software, and further drive growth in the Nordics and rest of Europe.
In the fall 2020, eMabler took part in the 8-week New Nordic Leads program aiming at improving investment readiness of startups based in the New Nordic countries. CEO and Co-Founder Juha Stenberg tells he is content with the mentoring and facilitation that the program offered:
“We were really pleased with the program, and the timing was perfect for us as we just started our fundraising after the program. New Nordic Leads is a valuable hands-on program regardless if you are fundraising for the first time or have previous experience”, says Stenberg.
Accelerating the electrification of transportation
eMabler has developed a SaaS API-first platform that makes it fast and simple for energy companies, electric vehicle operators, infrastructure service providers and charge point manufacturers to integrate electric vehicle (EV) charging infrastructure into their other business systems such as mobile applications, existing customer base platforms, and payment solutions.
For the drivers of electric vehicles, a smoother user experience is created by the ability to seamlessly use charging stations from different operators with just one mobile app and get billed in just one place.
“Our primary goal is to help our customers improve the user experience of charging, accelerating the electrification of transportation,” tells Stenberg.
“Electric vehicle charging needs to be as convenient and reliable for the consumer as filling up the tank with fuel. Our primary goal is to help our customers improve the user experience of charging, accelerating the electrification of transportation,” tells Stenberg.
Convenient payment benefits both eMobility operators as well as EV drivers
Electrification of transportation impacts positively on the climate as fossil fuel consumption and CO2 emissions decrease. Founded in 2019, eMabler’s notable customers include the Finnish infrastructure service company Destia and the Norwegian electric vehicle charging company Movel.
Complex charging environments pose challenges for electric vehicle drivers. For example, Finland has more than 10 different charging applications and new ones are constantly released. With eMabler, it is possible to pay for charging with existing payment applications or through other services. All charging applications don’t require registration. Convenient payment benefits both eMobility operators as well as EV drivers.
“The electrification of transport requires an actor that can unify the entire ecosystem and create new possibilities through API economy models. We have many values and ideas in common with the eMabler team. We want to help advance the company’s story through both the investment and especially our expertise on developing digital business,” says Turo Numminen, Partner at Sofokus Ventures.